Your customers are busy, and passers-by are probably even busier. What will you do to get their attention? Have someone dressed up in a giant chicken costume standing near a major intersection? Pay for a big billboard along the New Jersey Turnpike?

Digital Signage provides you with an advantage that cannot be ignored: eye-catching ability!

People need to make quick decisions on where to shop for different products, and in the New York-New Jersey tri-state area they have more than enough retail and food centers as well as more professional services to choose from such as accountants, doctors, lawyers and insurance agents.

Bright, attractive digital signage can help make you more of name. Products can pounce out at potential customers and get them to notice your business and its message. If they travel the same route frequently, all the more reason to believe that your message will stick and eventually help draw people in.

Options are Endless

With digital signage you can do more and capture more of an audience than any other form of advertising. Using a digital signage media player, in a conventional format you can upload a preset slideshow. If you opt for a more advanced system, known as a dynamic advertising player, a web-based content management interface can bring all the elements together, even into a split-screen format. Here’s a quick list of what digital signage will allow you to do (and undo) and change at a moment’s notice to pursue a bigger customer base:

1) Stream information in real-time

2) Mix messages with recorded video or animation

3) Tailor the message to the time of day, location or season

4) Get your audience involved! They’ll be more likely to buy or give you a try. Check out how retailer Forever 21 is enticing people to stop on the street in New York and participate, which will lead to them stepping into the store.

Brighter around the big city

We know the kind of digital signage the New York area offers – while even the suburbs glimmer with messages to convey ads and messages, Times Square is the legendary location when we think of sparkling lights and words run wild. We’ve all seen news tickers and several moments in history have been immediately broadcast to millions in the heart of the New York-New Jersey market, but did you know that digital signage is there to set moods too?

In December 2010 electronics company LG decided it would send positive vibes through the streets using digital signage at its billboard in NYC on 45th Street and 7th Avenue. Now there’s a way to spruce things up and share good news with the world. Perhaps you could share the great family, business or community moments by sending out several messages with digital signage.

Number one, it’s a much better idea than having multiple bumper-stickers on your car or wearing a t-shirt or hat with your logo on it. Two, you get to change the messages to adapt to each situation. On Memorial Day, Veterans’ Day or 9/11 you can create messages to honor the occasion. On Christmas, New Year’s or Valentine’s Day set a festive mood with your bright diginal signage. Slap a Santa hat on your products or services, run a picture of someone dressed as an elf or create a unique holiday lighting scheme on your sign. But be assured that whatever you choose to put on display will be noticed by every set of eyes.

To Succeed, Look the Part

Could your current signage be holding back the business’ growth? Plainsboro, New Jersey recently approved a number of ordinances instructing strip malls to encourage businesses to put up larger signs and hang OPEN signs in their windows. Obviously nobody thought the town had many stores open. This indicates that business signage can make a huge difference to a whole municipality, affecting jobs, residents and the economy.

Having a sign is not enough. How annoying is it to drive around parts of New Jersey, New York, New England or Washington, D.C. or any area that you think should be ultra-modernized and see signs from the early 1900′s (or earlier) which are either hard to read, have letters missing, are broken or water-damaged or just plain too old. Even McDonalds had to update its golden arches in the last few years. There’s nothing wrong with a classic look, but signage needs to serve its function: drawing positive attention.

Digital Signage achieves this best. Look like the sleek, modern company people will want to do business with. Not the run-down hole-in-the-wall. A modernized display will bring a small businesses out of the shadows and help a medium or large business reach new heights.

Statistics show that employees have a boost in confidence if they feel they’re in a modernized environment and playing for a winning team. Digital signage can help much in projecting that professional image that the competition will envy. Getting the message out digitally will not only attract the attention of customers, it will help bring in and retain talent.